Friday, July 22, 2011

Mallya keeps up with spirit of cricket, spoof to be modified - India

22 july 2011



Mallya keeps up with spirit of cricket, spoof to be modified


New Delhi: Vijay Mallya tweeted on Friday that he had asked for a modification in the spoof which showed India skipper MS Dhoni 'mocking' Harbhajan Singh in a television commercial. This after Harbhajan's mother had sent a legal notice to the UB Group demanding an unconditional apology for hurting her sentiments and that of her family and the Sikh community.

The UB Group formally replied to the notice, claiming that certain 'vested interests' have found Avtar Kaur to be a soft target who can be used to malign the company. The reply further explained that the company and Mallya have a huge contribution to the sport and the accusation that it's advertisement can cause friction in the national team is untrue as it is purely fictional. Mallya though tweeted that he had already asked for the spoof to be modified in 'in the spirit of the game.'

Mallya had earlier also tweeted his best wishes for the Indian team ahead of the Lord's Test which began on Thursday. "Let's wish the World Champ Indian team (Bhajji included) all the best and god speed for the Lords Test. Jeetega Jeetega India Jeetega !" was the message on his profile on the micro-blogging site.
The two commercials involving the Indian cricketers are of rival brands and MS Dhoni's advertisement showed a Harbhajan look-alike getting slapped for asking if he had made it large - the tagline of the brand promoted by the spinner.

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